Aline Guimarães
Senior Business Developer Consumer & Market Insights @Zalando
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WORK HISTORY
Senior Business Developer Consumer & Market Insights @Zalando
Berlin, DE
Business Developer for the CMI team, focused on brand perception and consumer behavior. » Create strategies to leverage the knowledge exchange within the company and enable teams to make strategic decisions by providing customer behavior insights» Coordinate insights sharing sessions with many different teams» Manage the Insights platform, Zalando\'s internal repository for studies and insights generated for 11 teams» Identify key stakeholders and map decision-makers from different areas, such as Marketing and Business Developers from more than 20 European markets» Build and maintain regular interaction with internal teams to support with knowledge transfer according to their business needs» Create internal communications strategies and content, such as product launches, dedicated pages, websites, Q & As, FAQs, and blog posts» Together with the team, create and drive presentations to leverage research results reach Volunteering:As part of the ERG Zalando Women\'s Network, I led the Pillar 2 of the group:\"Bridging the gender gaps culturally\". We organize inspirational and empowerment events and workshops to help and build a new and more equal working model.
EDUCATION
University of Lisbon
Master's Degree
Faculdade Cásper Líbero
Bachelor's Degree
Faculdade Cásper Líbero
Communications BA, Journalism
Universidade Estadual Paulista Júlio de Mesquita Filho
International Relations BA, International Relations
University of Lisbon
Digital and Strategic Communications, Communications and Media
SKILLS
ABOUT ALINE GUIMARÃES
I\'m a +14-year Communications professional passionate about dialogue and knowledge exchange. As a Business Developer, I\'ve been managing strategic relationships across the online fashion e-commerce Zalando and using insights to drive impactful recommendations and enable decision-making. As a PR, I\'ve been optimizing conversations between brands, media outlets, influencers, and stakeholders for companies like Havaianas and Kantar. As a content producer and data storyteller, I\'ve been creating pieces about lifestyle, tourism, and consumer goods (FMCG) to help spread valuable information and memorable stories created by people and businesses. Specialties:» Business Development » Strategic Partnerships / Strategic Planning» Data-driven Storytelling / Content Creation» Communications Manager» Media Relations / Public Relations
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