Alina Romanoff

Director, Global Communications & Social Impact @Bobbi Brown Cosmetics

Bobbi Brown Cosmetics - part of the Estée Lauder Companies family of brands - is a global prestige beauty brand that empowers women to embrace and enhance their individual beauty. Social Impact Fund Global Lead- spearhead development of first global philanthropic fund, The Pretty Powerful Fund -$1.5M+ in grants, 170K+ women - focused on women’s empowerment, education, mentorship - identify and steward global non-profit partnerships and strategic stakeholder relationships, develop go-to-market strategy for local partners and evergreen social/digital/in-store campaigns - innovate consumer giving via social fundraising and cause product launch feat. emerging female talent - develop employee engagement programs, volunteerism, workplace giving Brand Purpose Strategy- lead global social impact & sustainability strategy and roadmap, 360 integrated campaigns, and taskforce responsible for accelerating brand goals- key programs: brand philanthropic fund, in-store takeback program, ingredient glossary, carbon neutral projects- project manage all sustainability initiatives including brand claims, refillable product portfolio, in-store takeback programs, 5R score acceleration Communications & Partnerships- lead development of global communications strategy and brand campaigns in partnership with ED, VP across 80+ markets to enhance brand positioning, Word of Mouth through compelling storytelling Develop product launch GTM strategy, proactive/reactive communications plans, local/executive leadership engagements - ideate and build partnerships with female talent, designers (NYFW), artists and tastemakers who embody brand ethos - identify and secure China/APAC strategic collaboration partners for D11 key shopping moments,$20M+ annual sales