Alina Perez-Campos

Head of Creative Production & Operations | Executive Producer | In-House & Agency Experience

Role: Group Director, Head of Integrated Production at Walmart
Location: Manhattan Beach, CA, US
LinkedIn followers: 500 followers

About Alina Perez-Campos

I am a senior production and creative operations leader building modern, scalable in-house studios within complex, global organizations.As Head of Integrated Production, I’ve led enterprise production strategy and execution across cross-channel campaigns and branded content at scale, building and guiding high-performing in-house teams that deliver impactful storytelling across platforms.Known as an agile, innovative, and motivating leader, I navigate ambiguity and constraints to drive scalable processes and brand-accretive creative solutions. I specialize in scaling teams, optimizing production models, managing complex budgets, and turning ambitious creative into operational reality.

Experience

Group Director, Head of Integrated Production
Walmart
Mar 2023 — Present · Los Angeles, CA, US
Lead enterprise integrated production org for an in-house creative studio, driving production strategy, operational transformation, and scalable content delivery of cross-channel marketing initiatives- Enterprise Studio & Infrastructure Leadership: Oversee $178M production portfolio and dual studio campuses (80K sq ft LA; 10K sq ft Bentonville), leading 55 FTE and 100+ total workforce across creative production disciplines- AI & Content Supply Chain Modernization: Reduced eCommerce production spend from $9M to $4M through AI-enabled workflows, increasing productivity 30%, reducing defects by 50% and accelerating delivery by 25%- In-Housing and Cost Structure Optimization: Delivered $7M+ in annualized savings through in-housing strategy, IP renegotiation, and early-stage cost consulting- Governance and Cross-Functional Alignment: Implemented standardized intake, briefing, and governance frameworks that reduced rework; Partnered across Marketing, MarTech, Legal, Finance and 3P Agencies to align production investment.

Education

Florida Atlantic University
Bachelor of Business Administration (B.B.A.), Marketing

Skills

Broadcast
Creative Strategy
Interactive Marketing
Digital Marketing
Creative Direction
Brand Development
Integrated Marketing
Digital Media
Interactive Advertising

Contact information

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Current company

Razorpay

4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Alina Perez-Campos

Experience

Group Director, Head of Integrated Production

Education

Florida Atlantic University

Skills

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