Alina Ustymenko
Head of Omnichannel Planning and Media @BAT
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WORK HISTORY
Head of Omnichannel Planning and Media @BAT
London, GB
EDUCATION
State University of Trade and Economics
Bachelor's degree, Philology 'Translating'
State University of Trade and Economics
Master's degree, Marketing
Rhine-Waal University
Master of Science (M.Sc.), Economics and Finance
ABOUT ALINA USTYMENKO
Results-driven Marketing Leader with 10+ years of experience driving business growth and a proven record in planning and orchestrating comprehensive multi-channel strategies to drive consumer acquisition, conversion, and retention. Adept in transforming a wider business agenda into a data-driven marketing strategy with actionable plans, managing large budgets, and optimizing marketing programs to achieve key growth metrics. Expertise in managing high-performing teams, fostering cross-functional collaboration, and leading innovative campaigns that enhance product offerings and customer engagement. Thriving under pressure and committed to delivering the projects withing a tight timeline, maintaining consumer centric approach while focusing on business objectives.
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