Alina Remizova
Category Manager @Henkel
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WORK HISTORY
Category Manager @Henkel
Moscow, RU
Consulted top-2 retail clients (X5, Tander) and ecom clients in Russia: regular category reviews, special catman projects, negotiations, analytical support- Proposed more client centric operation model of Customer Excellence department to boost analytical depth and insights generation- Integrated margin-based assortment priority listing concept which gave +11% PC- Increased Customer Excellence internal visibility via new initiatives (shopper marketing wisdom sharing, internal catman introduction, clients\' monthly digest)- Proposed and brought to life 1st in several years catman project in #1 client on hair care category- Implemented more than 10 category reviews for retail chains as a trusted category advisor- Managed 3 direct reports + 2 interns.
EDUCATION
Plekhanov Russian University of Economics
Bachelor's degree, Public Administration
University of Mannheim
Exchange semester, Business Administration and Management, General
Plekhanov Russian University of Economics
Master's degree, International Business
ABOUT ALINA REMIZOVA
Passionate catman lead, market researcher and strategic thinker with 7 years in FMCG and analytics. I believe in scientific and facts-based approach in brands and strategy building and would love to share that. Enthusiastic about people management, team development and cross-functional work.
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