Alina Lehtinen-Vela
Content Marketing Manager | AI Thought Leadership | GEO/AEO/SEO Visibility | Fastly
- Role
- Content Marketing Manager at Fastly
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Alina Lehtinen-Vela
At Fastly, I lead AI-focused thought leadership helping publishers and enterprises find…
Experience
Content Marketing Manager
Feb 2025 — Present · San Francisco, CA, US
Led the strategy, execution, and performance of Fastly’s marketing and thought leadership content in the AI product category- Designed and executed an AI-focused content strategy to optimize visibility in Google’s AI Overviews (SGE) and across leading AI tools (ChatGPT, Gemini, Perplexity, Claude), positioning Fastly at the forefront of emerging search and recommendation ecosystems- Developed an AI-driven competitive positioning framework by analyzing how industry products are surfaced in AI assistants, informing GEO strategy and content priorities- Spearheaded campaigns that delivered measurable growth, including a 506% YoY increase in AI sessions and a 12% lift in total sessions- Launched thought leadership and data-driven campaigns that earned coverage in top industry outlets including The New Stack and TechCrunch- Produced a high volume of audience-ready content, including blogs, ebooks, YouTube videos, Reels, landing pages, and social posts with a focus on informing, engaging, and driving measurable interest- Ran the full content lifecycle by drafting, editing, staging in the CMS, publishing, and tracking performance to quickly refine and improve
Education
University of Helsinki
BA
Södertörns högskola / Södertörn University
Two years of history, culture and society studies
Skills
- Sales
- Social Networking
- Swedish
- Fluent Finnish
- Blogging
- Research
- Editing
- English
- Online Research
- Qualitative Research
- SEO
- Translation
- Proofreading
- Quality Assurance
- Turkish (Beginner)
- Social Media
- Salesforce.com
- Journalism
- Content Marketing
- History
- Customer Service
- Management
- Feature Writing
- Multitasking Skills
- Magazines
- Writing
- Transcription
- Copy Editing
- Exacttarget
- Creative Writing
- SEO Copywriting
- Company Research
- Fluent English
- Cooking
- Marketing Research
- Photography
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