Alin Lazar
Project Manager @PPC Romania
Signup · Get unlimited contacts
WORK HISTORY
Project Manager @PPC Romania
Bucharest, RO
Owned product performance metrics including revenue, cost, customer base growth, margin, NPS, and brand consideration to drive profitabilityDesigned and executed segmentation-based cross-sell and activation campaigns, increasing customer engagement and product uptakeContributed to commercial strategy development to expand market share and drive topline growthCoordinated cross-functional teams across marketing, product, and technical departments to launch new energy and service productsDirected the go-to-market process including business case modeling, pricing strategy, and technical requirement definitionUtilized multi-channel customer feedback to shape roadmap priorities and resolve pain points throughout the user journeyMonitored local and international energy market trends and competitor strategies to refine product positioningEnsured compliance with energy sector regulations and GDPR across all product initiativesManaged customer participation in funding programs (B2C/B2B), adapting product offerings to improve accessibility and boost salesConducted regular portfolio performance reviews and implemented corrective actions for underperforming campaigns or products
EDUCATION
Politehnica Bucuresti
Bachelor of Engineering - BE, Tehnologia constructiilor de masini
Université de Technologie de Compiègne (UTC)
Master of Business Administration - MBA, Automotive Product Engineering
University POLITEHNICA of Bucharest
Master of Engineering - MEng, Complex projects administrations in Engineering
Grup Scolar Forestier Curtea de Arges
Designer si proiectant produse finite din lemn
SKILLS
ABOUT ALIN LAZAR
As a Product Manager at PPC Romania, I lead the full lifecycle management of energy and VAS products for both B2B and B2C segments, ensuring optimal performance across key metrics such as customer base, revenue, cost, and NPS. Our team implements customer segmentation-driven activation strategies and delivers cross-functional campaigns that focus on market share growth and revenue optimization. With over 2.5 years of expertise in growth strategy marketing at PPC Romania, I have developed actionable insights from KPI analysis, fostered innovative marketing solutions, and steered end-to-end strategic projects. My mission is to create impactful products and campaigns that resonate with customers, leveraging data-driven insights and a deep understanding of market trends.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.