Alin Gabriel Uta
Search Engine Optimization Executive @BAT
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WORK HISTORY
Search Engine Optimization Executive @BAT
Oversaw PWA Migration (Sweden and UK): Efficiently planned and organized the migration strategy, including updating main navigation and ensuring that the prerendering solution provided a smooth transition with minimal impact on traffic and rankings. • Product Launch Collaboration: Worked closely with the Area eCommerce team for the successful launch of new products within the business portfolio, ensuring alignment with overall brand strategy. • Technical SEO Performance Enhancement: Conducted regular website crawls using various tools to analyze and improve Technical SEO performance, keeping up with the latest best practices. • Platform Enhancement Guidance: Collaborated with the Area eCommerce team to ensure all platform enhancements followed SEO best practices, suggesting measures to mitigate potential technical SEO issues. • Global SEO Team Collaboration: Worked with the Global SEO team and development agencies to identify and implement necessary technical SEO fixes, aimed at boosting organic traffic. • Traffic Source Analysis: Engaged with EMs teams to understand traffic sources, identify best-performing keywords, and assess potential long-term risks and opportunities. • Content Strategy Alignment: Ensured that content produced by brand and EM teams was in line with SEO best practices, contributing to increased organic traffic. • Driving Organic Performance: Collaborated with various agencies and global and EM teams to explore innovative ways to enhance organic performance and direct traffic to the site. • New Store Locator Pages: Launched 57 new store locator pages, significantly enhancing the business\'s visibility for location-based search queries. • Performance Reporting: Regularly delivered KPIs and business updates on performance, demonstrating the ROI from SEO activities, including technical fixes. This transparent communication fostered a clear understanding of progress and value derived from ongoing efforts.
EDUCATION
Theoretical "Ion Luca" Highschool,
Natural Science
Faculty of Economics and Business Administration Cluj Napoca
Bachelor's degree, Marketing
University of West London
MSc Digital Marketing, Marketing
ABOUT ALIN GABRIEL UTA
SEO Specialist at British American Tobacco with an MSc in Digital Marketing and over 6…
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