Alessandra Montanio

About Alessandra Montanio

As an analytical thinker with a creative flair, I excel in combining artistic vision with data-driven insights to drive success in marketing. My expertise spans print and digital advertising, media production, content creation, copywriting, and social media strategy. I have a proven track record of achieving significant social media success, leveraging platforms to boost brand visibility and engagement.I am adept at project management, leading teams, and driving revenue goals. My experience includes strategic planning, creative direction, and effective team management. I graduated with a Bachelor of Science in Advertising from Boston University’s College of Communication in 2013. Since then, I have worked in various communication environments, from internal and B2B marketing to creative departments and freelance design. My background also includes social media strategy, where I’ve effectively managed and executed campaigns that deliver results.Detail-oriented and disciplined, I am always ready to take on new challenges and lead projects to success.

Experience

1. Social Media Marketing Manager

   Bloomingdale's

   May 2022 — Present · New York, NY, US

   Responsible for end-to-end Social Media monthly content strategy, from planning to execution, with the goal to amplify the Bloomingdale’s brand across social channels and build a meaningful community with our audience. Aligns messages / strategy / creative with business and brand goals, maintaina audience engagement, and staya up-to-date with the latest social trends. Responsible for cross-functional collaboration with Merchants, Integrated Marketing, Creative, Paid Media and external agencies to ensure pertinent information is communicated and executed appropriately. Manages strategy, planning and execution across all social channels.• Execute on and manage day-to-day of organic social strategy; including (and not limited to) creative development timelines, production schedule support, content project management, creative asset approvals and hand-offs, content publication across channels, quality assurance of daily posting, and paid boosting strategies.• Lead (developing, maintain, and executing) organic social strategy (including content, planning, and community) that connects with, adds value for, and builds an authentic and engaged community of Bloomingdales.• Manage social media processes, working cross-functionally with key stakeholders like marketing (creative, paid, affiliate) customer service, merchandising and our leadership teams to influence how we utilize our channels and how we communicate our business and brand needs.• Assist with crisis management communications strategy; act as Bloomingdale’s main point of contact for social media CMS, 24/7 monitoring agency & influencer vetting platforms• Forecast and manage social media budget, contracts and services • Monitor competitor activity, market trends in the consumer health industry, and adapt strategies as needed.

Education

• New York University

  Italian Language and Literature

• Boston University

  Bachelor of Science