Ali Margello

About Ali Margello

I am an experienced sales and digital marketing leader with the ability to help…

Experience

1. VP Client Services

   Hyperdrive

   Jan 2010 — Present · Cincinnati, OH, US

   My current position at HyperDrive is VP of Sales and Marketing - previously Account Manager, Partner Manager. My role includes helping new prospective clients through the sales and onboarding process, leading digital marketing strategy for 4-6 clients ($1mm), as well as lead technical discovery and marketing technology discussion for our cloud-based platform clients. I also serve as our Salesforce and BigCommerce partner manager.Key areas of focus include assisting both B2B and B2C brands to attract and acquire new customers, retain and develop existing customers using a customer centric approach that leverages existing brand advocates and loyal customers. Whether choosing a new strategy or a partner, it isn\'t as easy as it sounds. I enjoy helping clients find their sweet spot. I focus on understanding their Marketing goals and what\'s important to them. This typically includes research, evaluation, and optimizations by channel, online advertising and ecommerce. I am a relationship builder by nature, who is able to connect with teams to help use data-driven marketing to drive results.

Education

• Xavier University

  Bachelor of Science, Industrial Relations

  1989 — 2003

Skills

• Management
• Selling
• Sales
• Solution Selling
• Strategy
• E-Commerce
• Business Development
• Digital Marketing
• Relationship Marketing
• Customer Relationship Management (Crm)
• Social Media Marketing
• Direct Marketing
• Marketing Strategy
• Online Marketing
• Social Media
• Search Engine Optimization (SEO)
• One-to-One Marketing
• Saas
• Sem
• Salesforce.com
• Marketing
• Advertising
• Email Marketing
• Lead Generation
• Crm
• Interactive Marketing
• Account Management
• Sales Operations
• Online Advertising
• SEO
• Strategic Partnerships
• Sales Process
• New Business Development
• Leadership