Alika Kirmani
Senior Research Manager at Kantar Worldpanel | Kantar Insights | EY
- Role
- Senior Research Manager at Worldpanel
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Alika Kirmani
I\'m an MBA educated Research Analyst with an experience in project management and carrying out research projects for FMCG clients. I further have an extensive experience in Assurance industry with a verifiable track record of achievements within the real estate, hospitality, retail, oil & gas, automobile sectors. I made a transition to research industry about 3 years ago. My constant curiosity about the consumer psyche and the drivers behind the customer demand for a product or concept in the market has led me to enter the field of research. I understand how research and insight are driving the businesses today and how this domain is highly concentrated on asking better questions to drive the best solutions. Key Competencies- Project Management - Leadership and Management - Client Servicing - Data Analysis - Primary and Secondary Research - Financial Analysis - Business Strategy - Communication and Negotiation - Creative Writing Skills- MS Excel/Word/PowerPoint, Statistical tools like Penalty Analysis, Sig Testing, creating BBN models, designing Questionnaire/surveys, Telephonic Interviews, Creating Dashboards and writing Reports, using Data Analysis tools like RFS (Kantar analysis tool) Key Achievements:+ Lead the account for major health and FMCG brand while handling brand positioning studies around personal care worth INR 7mn + Optimized delivery of high-profile projects for major FMCG brand with budgets upto INR 2.5mn + Improved client budgets by reducing EY engagement chargeable hours by 40%+ Managed research projects for online retail brand worth INR 4.5mn in terms of product tests.+ Improved audit engagement rating to 5 for Norwegian based real estate client. Please contact me at EMAIL to find out how I might contribute and add value to your organization.
Experience
Senior Research Manager
Apr 2023 — Present · Gurugram, IN
Education
Guru Gobind Singh Indraprastha University
Master of Business Administration (M.B.A.), Finance, Marketing, GPA - 7.6
2015 — 2017
Delhi Public School, Faridabad
Intermediate, Commerce
2009 — 2011
St. Mary's Convent Sr. Sec. School
High School, General
Delhi University
Bachelor of Commerce (B.Com) Honours, Commerce, GPA - 7.2
2011 — 2014
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