Ali Farhat
Senior Integrated Marketer & Project Manager
- Role
- Senior Website Manager at New York City Economic Development Corporation
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Ali Farhat
Integrated marketer with 7+ years of experience, focused on managing digital campaigns from inception to completion.I have worn several hats throughout my career, and hold a M.S. in Marketing, Digital Marketing Concentration from Baruch College. I\'m always willing to immerse myself in work necessitating different modes of communication, organizational skills, creative writing, attention to detail, and strategic thinking.So far, I have focused on the following marketing sectors: Digital strategy, project management, account management, content management (website, mobile app, and digital signage), SEO, social media management (organic and paid), blogging, email marketing, digital analytics (web, social, and email), print marketing, and event marketing/planning (virtual and in-person).Check the ‘Featured’ section to view my digital portfolio, which includes work samples and graduate school projects.
Experience
Senior Website Manager
New York City Economic Development Corporation
Jul 2024 — Present · New York, NY, US
Manage content on edc.nyc and NYCEDC-related microsites using Drupal 10 Draft, edit, and manage existing content to ensure site is up to date Build new pages using established editorial style guide Proofreading and copyediting of marketing communications Contribute to a shared event calendar to support a steady stream of new content Meet regularly with internal stakeholders to make sure site content remains accurate Collaborate with IT department and back-end web team for bug fixes, new feature development, and other content management needs Run regular reports, provide Google Analytics 4 analysis, and support SEO best practices, as assigned Support intranet content management as needed, including image resizing, image color correcting, and document upload Build, test and execute branded email marketing campaigns in Mailchimp
Education
American University of Beirut
Bachelor of Business Administration, Management
2010 — 2014
Baruch College
Master of Science (M.S.), Marketing
2017 — 2018
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