Alifa Watkins
UX-Informed Brand & Visual Designer | Identity Systems, Logos, Typography, Merch & Infographics | Building Consistent, User-Centered Brand Worlds
- Role
- Founder and CEO of Start up at Adobe
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alifa Watkins
I design services, programs, and visual systems that make complex information usable for…
Experience
Founder and CEO of Start up
Mar 2023 — Present
Conducted user research and interviews to understand VTubers’ challenges, leading to targeted platform features that support user needs, enhancing user engagement by 30%.• Developed user personas and journey maps, capturing user journeys and improving platform alignment with the VTuber community, resulting in a 80% increase in user satisfaction.• Designed wireframes and high-fidelity prototypes in Figma, iterating based on alpha tester feedback, and established a design system ensuring brand consistency and scalability.
Education
University of Michigan
Graduate Certificate, Sexual Health
2014 — 2015
Columbia University
Master's Degree, Public Health
2015 — 2017
University of Amsterdam
Post-undergraduate Certificate, Sexuality, Culture and Society
2014 — 2014
General Assembly
Digital Marketing Apprenticeship , Digital Marketing
Southern New Hampshire University
Bachelor of Arts - BA, Graphic Design and Media Arts
Per Scholas
Software Engineer
American University
Bachelor's Degree, Women's, Gender, and Sexuality Studies (WGSS)
2012 — 2013
West Los Angeles College
Associate of Arts (A.A.), Psychology
2008 — 2011
Yellowbrick
Parsons UX Design Foundations Certificate, UX Design
Massachusetts College of Art and Design
Certificate, Communication Design
Skills
- Writing
- Editing
- Photoshop
- Nonprofit Organizations
- Social Media
- Public Speaking
- Blogging
- Research
- Social Media Outreach
- Social Media Blogging
- Outlook
- Microsoft Office
- Public Health
- Creative Writing
- Event Planning
- Community Outreach
- Powerpoint
- Reproductive Health
- Psychology
- Sexuality Education
- Nonprofits
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