Alieza Schvimer Hoffman
Professional editor | Brand storyteller | Communications expert
- Role
- Editor at HelloFresh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Editor
Feb 2021 — Present
Collaborated with tech team to manage the development and onboarding of a new content management system (migrating thousands of recipes into new system), including training all editorial and freelance staff.+ Work crossfunctionally in fast-paced environment with culinary, product, and brand marketing teams, creating content for specialty mealkit boxes.+ Edit 75+ recipes per week for various brands and at various stages of production.+ Partner with Customer Insights Team to create surveys with editorial questions in mind.+ Write blog posts and co-developed a pitch deck for a customer newsletter.+ Write web and recipe card copy across multiple HelloFresh brands.
Education
University of Oxford
Study Abroad
2013 — 2013
Washington University in St. Louis
Bachelor of Arts (BA), English Literature
2010 — 2014
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