Aliénor Basile
Global Campaign Manager @Sage
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WORK HISTORY
Global Campaign Manager @Sage
Paris, FR
Digital campaigns worldwide development (Accounting & Accountants, HR & Payroll), from strategy to localisation and production.• Transversal management accross 10 countries.• Partner Marketing: providing campaign assets to approximately partners over the globe so they can manage demand generation by themselves.• Develop a training program for business partners on Marketing topics such as Content Strategy, Social Media, SEO/SEM, Demand & Lead Nurturing, etc.• Provide Co-Marketing guidelines for partners globally
EDUCATION
OMNES Education
Master's Degree, Digital Marketing
ESTM Lebreton - Groupe Icoges
Bachelor’s Degree, Negociation and Customer Relationship
Talensac
High School, Baccalauréat (STG)
SKILLS
ABOUT ALIÉNOR BASILE
I love travelling, learning, spending time with friends & family and meeting new people.25% of my blood is Spanish and I’m really proud of it. I’m in love with Spain and Spanish people: their tapas, their language, their fiestas, their sangria, their spirit.Supporting and coaching start-ups and new businesses in general is a passion since few years now; new concepts inspire me and I love to boost and challenge ideas.I’ve been studying Negotiation & Customer Relationship for 2 years in Angers (49, France) and then Digital Marketing at INSEEC Business School in Paris for 3 years. These 5 years were done in apprenticeship, which brought me a lot including starting my career by knowing how to manage professional projects.As a marketer, I’m passionate about building new projects to support companies\' growth. My role as Partner Marketing Manager enabled me to support our Business Partners in their lead generation. I\'m also fascinated about the marketing funnel and how to make the prospect evolve from stage 1 to the deal. When I worked in Social Marketing I enjoyed feeding that funnel by acquiring new prospects every day. Then in charge of leading Global Campaigns for Accounting & Accountants solutions in 8 countries, developing campaign kits for our partners globally, and now driving demand for our Payroll and HR Cloud solutions globally, I\'m delighted to be part of the change operating at Sage in terms of marketing tactics and globalisation.
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