Aliénor Boelle

Junior Brand Manager @William Grant & Sons

Ville de Paris, FR

Responsible for the planning and execution of the annual marketing plans for the Monkey Shoulder brand – France’s leading premium whisky in retail- Developed the 2025 and 2026 marketing plans, driven by insights and consumer focused, to drive growth and brand building- Delivered strong execution of the plans, driving brand performance, from concept development to M&E reporting: media (OOH, digital), large-scale consumer events (festivals, whisky fairs), on-trade activations, and advocacy initiatives (Camp Monkey, Under Pressure)- Monitored brand health, market trends, and competitive activity using distributor panels (Nielsen, Circana) and ad hoc research; delivered strategic insights through monthly reports to top management- Led day-to-day brand management, owning the A&P budget and aligning internal and external teams around a unified brand vision and ambition- Management: one brand ambassador and one intern.

Bayes Business School

Bachelor of Science - BS, London, UK

ESCP Business School

MSc in Marketing and Digital Media, Madrid, Spain