Aliénor Bazin
Data Project Lead at fifty-five
- Role
- Data Project Lead at fifty-five
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Data Project Lead
Jan 2025 — Present · New York, NY, US
Orchestration of the analytics workstream of a 5+ year global replatforming initiative for a global luxurybrand, leading the migration from Adobe to Salesforce alongside Google Analytics, covering web analytics implementation and adoption, privacy, media and marketing tagging, user identification strategy, etc- Management of digital marketing projects for clients in e-commerce sectors (e.g, travel, retail), focusing on enhancing digital activities and boosting conversions. Key projects include the implementation of a LiveRamp Meta CAPI solution and value-based bidding strategies on DV360 campaigns- Development of strategies and data environments to streamline data collection, reconciliation, and analysis, empowering clients to make data-driven decisions and improve marketing effectiveness- Leadership of product evangelism and change management through strategic workshops and training to empower global marketing teams, facilitating the adoption of new analytics ecosystems.
Education
ECE. Ecole d'ingénieurs. Engineering School.
Engineering Degree, Big Data & Analytics
2015 — 2020
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