Alie McDonald
Senior Director, Digital Strategy I Influencer Marketing & Social Media Expert I Sports & Entertainment
- Role
- Senior Director, Digital & Talent Strategy at Octagon
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Alie McDonald
While working in the sports & entertainment industry since 2015, I\'ve provided thoughtful digital and talent strategies for clients including Cox Communications, Nike, Microsoft, Spotify, Sports Illustrated, The Home Depot, and more. I\'m passionate about helping brands reach fans through content strategy, talent procurement, short form video production, and social media strategy.
Experience
Senior Director, Digital & Talent Strategy
Jul 2025 — Present · Charlotte, NC, US
Education
University of Arkansas
Bachelor of Arts (B.A.)
Skills
- Event Planning
- Final Cut Pro
- Broadcast Journalism
- News Writing
- Adobe Creative Suite
- Customer Service
- Digital Media
- Microsoft Office
- Blogging
- Wordpress
- Product Promotion
- Video Editing
- Online Journalism
- Live Event Producer
- Social Media
- Sports Marketing
- News Anchoring
- Graphic Design
- Marketing Strategy
- Eznews
- Public Relations
- Proofreading
- Shopify
- Advertising
- Website Development
- Ap Style
- Logistics
- Publicity
- Social Networking
- Adobe Photoshop
- Creative Strategy
- Ap Stylebook
- Editing
- Recruiting
- Public Speaking
- Copy Editing
- Media Planning
- Photoshop
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