Alie McDonald

Senior Director, Digital Strategy I Influencer Marketing & Social Media Expert I Sports & Entertainment

Role
Senior Director, Digital & Talent Strategy at Octagon
Location
Charlotte, NC, US
LinkedIn followers
500 followers

About Alie McDonald

While working in the sports & entertainment industry since 2015, I\'ve provided thoughtful digital and talent strategies for clients including Cox Communications, Nike, Microsoft, Spotify, Sports Illustrated, The Home Depot, and more. I\'m passionate about helping brands reach fans through content strategy, talent procurement, short form video production, and social media strategy.

Experience

  1. Senior Director, Digital & Talent Strategy

    Octagon

    Jul 2025 — Present · Charlotte, NC, US

Education

  • University of Arkansas

    Bachelor of Arts (B.A.)

Skills

  • Event Planning
  • Final Cut Pro
  • Broadcast Journalism
  • News Writing
  • Adobe Creative Suite
  • Customer Service
  • Digital Media
  • Microsoft Office
  • Blogging
  • Facebook
  • Wordpress
  • Product Promotion
  • Video Editing
  • Online Journalism
  • Live Event Producer
  • Social Media
  • Sports Marketing
  • News Anchoring
  • Graphic Design
  • Marketing Strategy
  • Eznews
  • Public Relations
  • Proofreading
  • Shopify
  • Advertising
  • Website Development
  • Ap Style
  • Logistics
  • Publicity
  • Social Networking
  • Adobe Photoshop
  • Twitter
  • Creative Strategy
  • Ap Stylebook
  • Editing
  • Recruiting
  • Public Speaking
  • Copy Editing
  • Media Planning
  • Photoshop

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Alie McDonald — Senior Director, Digital & Talent Strategy at Octagon in Charlotte, NC, US | Unifers