Arthur L.

About Arthur L.

I don’t make things pretty. I make them undeniable.I’m a visual storyteller and creative director who helps brands cut through the noise with design that persuades, inspires, and actually works. From brand identity to presentation design, from pitch decks that win funding to web design that converts, my work is about more than looks — it’s about impact.I’ve had the privilege of working with global names like Apple, IBM, Marriott, Philips, Johnson & Johnson, Ogilvy, and RAPP, as well as scrappy startups and visionary founders. The common thread? Every project needed a creative partner who could blend strategy and design — and push past “safe” to create work people remember.Clients call me when they need: • A brand identity that actually tells their story. • A pitch deck design that makes investors lean in. • A website that looks sharp but also drives results. • A visual strategy that brings marketing, leadership, and design into alignment. • Creative leadership that challenges the obvious and makes the team braver.What sets me apart isn’t just the logos on my client list. It’s the way I work: I listen hard, challenge assumptions, and don’t stop until the story and the design are undeniable. I’ve lived and worked across five countries, which means I bring a global mindset, cultural fluency, and business acumen to every project.I also use AI — not to cut corners, but to sustain my vision and push creative quality higher. It’s a tool, not a substitute. And when I’m not designing, you’ll find me cooking, kitesurfing, traveling, or building something with my hands. Because creativity doesn’t clock out. Ready to make your story impossible to ignore? Explore my work at

Experience

1. Keynote Technical Writer

   Apple

   Dec 2025 — Present · Cupertino, CA, US

Education

• Paris-Sud University (Paris XI)

  Bachelor of Laws (LL.B.), Law

  1991 — 1995

• London Chamber of Commerce

  SEFIC, Advanced, English

  1991 — 1992

• University of Cambridge

  Certificate of Proficiency in English, English

  1994 — 1995

• Squared Online

  Digital Marketing

• NEOMA Business School

  Master of Business Administration - MBA, Specialization in Marketing

  1995 — 1997

Skills

• Telecommunications
• Leadership
• Action Plan Development
• Lead Generation
• Marketing Strategy
• Sales Management
• Portuguese
• B2b
• Customer Relationship Management (Crm)
• Consulting
• Marketing
• Communication Skills
• Solution Selling
• Business Planning
• English
• Negotiation
• Mobile Device Management
• Saas
• Management
• Training
• New Business Development
• Communication
• Google Analytics
• Social Networking
• Crm
• Employee Training
• Strategy
• E-Commerce
• Business Development
• Software as a Service (Saas)
• Digital Marketing
• Sales Operations
• Ipad Deployment
• SEO
• Mentoring
• Mobile Devices
• Cloud Computing
• B2b Ios Apps
• Ios and Mac Osx
• Project Management