Alie C.

About Alie C.

Strategic and growth-focused leader with progressive career developing cohesive sales strategies and cultivating strong client relationships; growing 7 figure accounts; exceeding revenue goals, utilizing a unique blend of management and leadership skills.

Experience

1. Managing Director of Yougov Signal & Safe

   YouGov

   Oct 2022 — Present

   Managing Director of YouGov Safe, the future of connected data at YouGov. Safe merges together consumers’ own behavioral data (browsing history, streaming history, banking data and more) with YouGov’s huge database of self reported survey data. Managing Director of YouGov Signal, the digital and social research arm of YouGov. We can help clients understand what, how and why people are engaging with any brand, movie, tv-show, product or talent online. Our platform brings together social and survey data, leveraging YouGov\'s 7 million+ panellists to bring you unparalleled depth of insight. For TV, in particular, we use this data digital, survey and social data to build proxy-ratings across 39 markets. Helping our clients understand the performance of all of their shows regardless of whether it\'s linear or streaming.

Education

• McGill University - Desautels Faculty of Management

  Master of Business Administration (MBA), Concentration in Global Strategy and Leadership

  2014 — 2016

• The Dalton School

  High School Diploma

  1992 — 2005

• Oberlin College

  B.A., Art History, Focus in Contemporary New Media and Design

  2005 — 2009