Alicia Gilmartin
Senior Brand Manager, Aviation Gin at Diageo
- Role
- Senior Brand Manager, Aviation Gin at Diageo
- Location
- Middletown, NJ, US
- LinkedIn followers
- 500 followers
About Alicia Gilmartin
I am a purpose-driven brand marketer growing some of the most well-known spirits brands in the industry. Focusing on how we make spirits come to life through experiences and BTL is my every day! I\'m also a wanderlust-driven world traveler with passion for new experiences, volunteerism, event planning, and communications.
Experience
Senior Brand Manager, Aviation Gin
Sep 2024 — Present
Leading the country’s most talked-about gin.Led the strategy, design, and full marketing execution for Aviation American Gin x Wrexham Limited-Edition Pack, coordinating internal and external stakeholders across pack design, ATL/BTL campaigns, influencer & celebrity content, media, experiential activations, promotions, and website strategy.Redesigned social media strategy (paid and organic), creating a content and brand playbook to strengthen brand presence.Overhauled serve strategy to attract new consumers to gin and expand the audience.Managed ambassador programs and experiential activations, fostering inclusive culture and strong agency collaboration.
Education
University of Connecticut
Bachelor of Science, Business Management, International Business
2009 — 2013
New York University
Continuing Education, Corporate Social Responsibility
2017
Skills
- Leadership
- Leadership Development
- Customer Service
- Team Leadership
- Community Outreach
- Communication
- Work Ethic
- Positive Energy
- Microsoft Excel
- Grant Writing
- Human Resources
- Global Human Resources Management
- International Project Management
- Employee Relations
- Analytics
- Data Analysis
- Business Insights
- Time Management
- Critical Thinking
- International Relations
- Business
- Events
- Positive Can-Do Attitude
- Problem Solving
- Team Management
- Self-Confidence
- Flexibility
- Spanish
- Social Media
- Recruiting
- Talent Management
- Networking
- Microsoft Office
- Diversity & Inclusion
- Public Relations
- Event Management
- Marketing Communications
- Nonprofits
- Fundraising
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