Alicia Vargas Pharis
Senior Brand Manager @Marathon Petroleum Corporation
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WORK HISTORY
Senior Brand Manager @Marathon Petroleum Corporation
Long Beach, CA, US
I think big! A visionary, I\'ve ideated and led integrated marketing campaigns to targeted audiences that not only resonate but are impactful! Innovation and simplifying the complex are my superpowers! Leading a group of cross-functional subject matter experts, I curated a groundbreaking internal communication tool that has increased stakeholder efficiencies and strengthened brand compliance.ARCO and Goodwill\'s cause-marketing partnership established authentic social campaigns within the vast southwest region footprint. Achieving 98% franchisee participation and raising over $1.5 Million is gratifying, but knowing we\'ve helped people gain a hand up is priceless!Stakeholder engagement is critical to the franchise business! Fostering trust and confidence has enabled me to drive the ARCO brand proposition and influence compliance throughout the ARCO stakeholder network.Finding qualified leads in this industry is like finding a needle in a haystack but possible! By refining the marketing process, implementing demand generation tactics, and using a genuine approach to increase engagement, I\'ve helped create a bedrock rock for solid leads and strong sales. Developed ARCO Mexico\'s international brand engagement by optimizing the Liga ARCO Mexicana del Pacifico (LAMP) baseball sponsorship. Increased ARCO Mexico\'s brand awareness by executing brand-centric marketing activations during high-profile championship series and collaborating with site owners on a public relations campaign, earning solid digital and traditional media impressions.
EDUCATION
Chapman University
BA, Major Communicatiion, Minor in PR Marketing
USC Annenberg School for Communication and Journalism
Masters of Communication Management, Marketing
SKILLS
ABOUT ALICIA VARGAS PHARIS
My cross-functional experience, creativity, and innate passion for thinking big have branded me a top performer; I\'ve earned it because I have no quit! My professional journey has taught me that it becomes a lifestyle when you love what you do; creativity can\'t be staged, and ingenuity never rests. Authenticity means embracing my Hispanic culture and creating meaningful connections to the important consumer segment! God is good, my kid rules, and so do the Steelers! Overall, I live by these words: I firmly believe that any man\'s finest hour, the greatest fulfillment of all that he holds dear, is that moment when he has worked his heart out in a good cause and lies exhausted on the field of battle - victorious.Vince Lombardi
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