Alicia Simons

About Alicia Simons

Alicia Simons is a leading author-driven marketing, personal brand, and platform…

Experience

1. Principal

   A. Simons Consulting, Llc

   Jun 2016 — Present

   Visit Alicia as Principal at A. Simons Consulting works hand-in-hand with authors and thought leaders with content to share to put them on a path towards their book, brand, and business goals. Alicia\'s services are highly customize-able and include:Value Proposition Development & Brand Messaging | Platform Audit | Platform Development | Book Launch Roadmap | Book Proposal Development | Network mobilization* Value Proposition Development & Brand Messaging:Identify and articulate each client’s most compelling audience- facing messaging. This becomes the strategic and language foundation for all ongoing promotion of the author’s content including website copy, keynote descriptions, bio, network outreach and more.* Platform Audit:Review the client\'s existing platform and offer specific recommendations about what and how to improve in alignment with each client\'s specific business goals.*Platform DevelopmentDevelop and elevate the client’s platform “planks,” which are necessary to rise in the market, including- Website: Determine the site’s goals, best form and structure. Recommend, review and create content- Social media & online best practices: Advise which vehicles best suit the client’s goals and how to optimally leverage each vehicle- Speaking: Develop the strategy to increase each client’s speaking trajectory, refine message and recommend and develop needed marketing material- Email outreach: Develop the strategy and template that suits each author’s voice, style, and message * Book Launch RoadmapCreate a customized publishing and marketing roadmap, offer pragmatic advice and clearly explain what needs to be done when, why, and how, and lay out the post launch “steady state.”* Network mobilizationCreate the outreach plan to mobilize the client’s network—arguably the asset most important to achieving an author’s goals.Contact A•••••@ASimonsConsulting.com to discuss your book, brand, and business goals.

Education

• Darla Moore School of Business at the University of South Carolina

  Master of International Business, Marketing

  1985 — 1987

• Binghamton University

  BA, Political Science and French Literature

  1981 — 1985

Skills

• Market Research
• Strategic Partnerships
• Go-to-Market Strategy
• Positioning
• Business Development
• Personal Brand Development
• Relationship Marketing
• Author-Driven Marketing
• Marketing Research
• Business Strategy
• Platform Development
• Global Marketing
• Marketing
• Public Speaking
• P&L Management
• B2b
• Brand Architecture
• Strategy
• Brand Development
• Product Marketing
• Marketing Communications
• Competitive Analysis
• Start-Ups
• Business Planning
• Strategic Brand Positioning
• Qualitative and Quantitative Market Research
• Entrepreneurship
• International Business
• Product Management
• Branding & Identity
• Product Development
• Marketing Management
• Market Analysis
• Brand Management
• Market Planning
• Marketing Strategy
• Consulting
• Customer Insight
• Advertising
• Social Media Marketing