Alicia Rivera
Sr. Director of Marketing
- Role
- Sr Director of Marketing at Catalyze
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Alicia Rivera
Versatile, performance focused professional with broad based marketing communications and business development expertise within renewable energy, consumer packaged goods, telecommunications, health, and government sectors. Execution focused attitude with proven record of consistently driving growth and marketing strategy in B2C and B2B channels. Able to guide and lead cross-functional teams in development and launch of cutting edge marketing solutions.CORE COMPETENCIES- Integrated Marketing Communications- Sales & Business Development- Trade Show & Event Management- Brand & Product Positioning- Team Building, Mentoring & Leadership- Budget Accountability/P&L Management- Sponsorships/Fundraising- Public Relations & Media Training- E-Commerce/Web Presence- Salesforce, CRM, Microsoft Office SuiteCAREER ACCOMPLISHMENTS: MARKETING STRATEGY: Delivered innovative, impactful global marketing initiatives and go-to-market strategies to maximize value of key technology products, achieving 25% of $10M new product sales goal.EVENT MANAGEMENT: Defined trade show/event strategies in alignment with corporate goals while executing logistics and marcom support, reaching new target markets and driving revenue growth of $20M.LEADERSHIP: Led cross-functional teams in diversifying product offerings, repositioning price plans, and executing marketing plan, resulting in a 400% net sales increase.
Experience
Sr Director of Marketing
Sep 2022 — Present · Boulder, CO, US
Catalyze is powering the Clean Energy Transition for Commercial and Industrial Real Estate!
Education
University of Colorado Boulder
Bachelor of Arts - BA, Communications
University of Denver - Daniels College of Business
Master of Business Administration - MBA
2011
Skills
- Youth Development
- Case Management
- Grant Writing
- Social Services
- Case Managment
- Mental Health
- Motivational Interviewing
- Psychotherapy
- Community Outreach
- Crisis Intervention
- Community Organizing
- Program Development
- Mental Health Counseling
- Fundraising
- Nonprofits
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