Alicia Rabadon
Senior Marketing Specialist @Anderson
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WORK HISTORY
Senior Marketing Specialist @Anderson
Oversee the Anderson brand and support new business growth through cross-channel marketing campaigns, sales enablement materials and GTM strategy- Revamped SEO approach including the development of the Anderson blog, interactive ABS content, and the adoption of HubSpot to create a united sales and marketing team and a unified lead-nurture system- Conduct competitive and market research to inform campaign strategy, GTM plans, and inform brand evolution across multiple verticals- Manage the end to end execution and strategy for Anderson tradeshow events
EDUCATION
Lake Tahoe Community College
Environmental Science
De Anza College
Associate's Degree, Business Administration and Management, General
San Diego State University
Bachelor’s Degree, Integrated Marketing and Communications
SKILLS
ABOUT ALICIA RABADON
Marketing leader who turns cross-functional complexity into clear strategy and market-ready narratives that drive measurable growth. Known for fostering collaborative teams, aligning stakeholders, and accelerating performance through data-informed decision making.Specialties: Project management, product launches, event & tradeshow management, campaign strategy, budget planning, strategic relationship building and retention
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