Alicia Priester
Brand Lead @ Amazon | Growth Marketing, Product, & Brand Expert
- Role
- Brand & Integrated Marketing Lead at Amazon
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alicia Priester
I’m a senior marketing leader with deep experience shaping go-to-market strategy, brand narratives, and integrated campaigns for consumer products at scale. I do my best work at the intersection of strategy, creativity, and execution through influence—originating ideas, defining direction, and aligning teams around a clear point of view.Over the course of my career, I’ve led GTM and brand strategy across consumer robotics, fashion tech, large-scale sales events, physical retail, and new store formats, partnering closely with product, design, research, media, and creative teams. I’m known for bringing clarity to complex problems, translating customer insight into compelling narratives, and leading cross-functional teams and agency partners to bring ideas to life with focus and intention.
Experience
Brand & Integrated Marketing Lead
Feb 2024 — Present
Education
Full Sail University
M.S, Entertainment Business
2011 — 2012
Slippery Rock University
B.A, Communications
2007 — 2011
Skills
- Consumer Package Goods
- Digitial Marketing
- Email Marketing
- Hospitality Industry
- Event Management
- Public Speaking
- Customer Relationship Management (Crm)
- Public Relations
- Digital Marketing
- Social Media
- Consumer Products
- Project Coordination
- Customer Service
- Social Networking
- Social Media Marketing
- Entertainment
- Publishing
- Event Planning
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