Alicia Pfeiffer
Senior Category Manager, Financial Planner, Merchant, Assortment Expert | Driving Growth through Data-Driven Strategies
- Role
- Senior Category Manager- Marketing and IT at The Aspen Group
- Location
- Mount Pleasant, SC, US
- LinkedIn followers
- 500 followers
About Alicia Pfeiffer
With over ten years of experience in the pet retail industry, I am a passionate and analytical category manager. I leverage my skills in assortment, inventory management, and marketing to optimize the product mix, allocation, and replenishment across multiple categories and channels, ensuring customer satisfaction and profitability. As a merchant for seven years, I successfully negotiated and executed contracts with vendors, managed promotional and markdown strategies, and collaborated with cross-functional teams to deliver on sales and margin goals. As an assortment optimization analyst, I developed and implemented data-driven solutions to enhance the assortment planning process and improve the efficiency and accuracy of the category reviews. I am committed to PetSmart\'s mission of providing the best products and services for pets and their parents, and I strive to bring innovative and customer-centric insights and recommendations to the merchandise planning team.
Experience
Senior Category Manager- Marketing and IT
Jul 2025 — Present · US
Education
University of Arizona - Eller College of Management
Bachelor of Science (BS), Marketing
2004 — 2008
Skills
- Analysis
- Leadership
- Marketing
- Pricing Strategy
- Customer Service
- Sourcing
- Competitive Analysis
- Demand Forecasting
- Pricing
- Microsoft Excel
- Trend Analysis
- Assortment
- Merchandising
- Negotiation
- Market Analysis
- Microsoft Office
- Forecasting
- Inventory Management
- Management
- Strategy
- Retail
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