Alicia Palmer
Research Manager, Legal Genealogy @Ancestry
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WORK HISTORY
Research Manager, Legal Genealogy @Ancestry
Salt Lake City, UT, US
Coordinate marketing efforts for the legal genealogy (B2B) line of work, including creating strategic marketing plans, executing marketing campaigns, evaluating campaign investment ROI, and coordinating and communicating marketing vision to internal and external stakeholders-Conceptualize advanced legal services and clearly convey their value to clients through written and verbal communication-Foster relationships with key stakeholders within the probate industry, including trust and estate attorneys, and other legal, or legal-adjacent organizations-Develop and regularly update promotional materials, such as brochures, service descriptions, website content, and other marketing collateral-Assess sponsorships and directory listing opportunities to ensure maximum return on investment for the company-Lead cross-functional teams to oversee all aspects of multiple legal genealogy research projects from inception to completion, on time and within budget-Coordinate and communicate with executors, trustees, administrators, attorneys, researchers, and other stakeholders to complete research projects according to the client and court requirements.
EDUCATION
University of Valencia
Master of International Business Administration, International Marketing
Utah Valley University
Bachelors, Behavioral Science: Family Studies
Utah Valley University
Associate of Science, Science
University of North Carolina Wilmington
Master of Business Administration - MBA, International Business
ABOUT ALICIA PALMER
I\'m a passionate professional with a strong commitment to facilitating connections between businesses and their rightful heirs in probate, mineral rights, title research, and unclaimed property cases. Leveraging a well-established career in the genealogy and heir research sector, I offer a wealth of expertise.My primary interest lies in merging genealogy with the legal domain, and I have effectively managed a wide array of estate cases across the United States and beyond.If you\'re keen on networking, engaging in discussions about genealogy, or exploring potential collaboration prospects, I look forward to connecting with you.
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