Alicia Oneill

About Alicia Oneill

Strategic. Patient-centered. Results-driven.I bring a cross-sector perspective to Medical Affairs, shaped by experience in business, advocacy, and communication. I partner with global and local teams to embed the patient perspective across R&D, Medical, and Commercial strategy—driving alignment, clarity, and execution.My work helps scientific teams see beyond efficacy to what truly matters to patients and their families —not just more years in their lives, but more life in their years. I translate how patients think, feel, and act as they move through their disease journey and the medical system—so that we approach drug development not just through a clinical lens, but through a human one.

Experience

1. Director, Patient Engagement, Oncology

   GSK

   Jan 2020 — Present · FL, US

   Lead global strategy to embed the patient voice across GSK Oncology’s hematology portfolio, with a focus on multiple myeloma. Ensure alignment across R&D, Medical Affairs, and Commercial so that every decision reflects what patients truly need and value. Serve as GSK’s external face to the global myeloma community, forging trusted partnerships with advocacy leaders and co-creating solutions that improve access, education, and trial inclusivity.Key accomplishments: Embedded patient journey insights into GSK’s global medical and brand strategies—shaping development, messaging, and access for myeloma assets Led a step change in GSK Oncology’s global lexicon—reshaping communication with both patients and physicians to ensure clarity, reduce fear, and support informed treatment decisions Founded Frontiers in Myeloma—a patient-driven global initiative (now in its 5th year) uniting patients and multidisciplinary experts to solve barriers to care, treatment, and trial access Strengthened GSK’s credibility and deepened relationships within the global myeloma advocacy community through active listening and authentic engagementCore Strengths:Strategic Leadership • Patient Advocacy Engagement • Transformational Communication • Program Innovation • Patient-Informed Clinical Development

Education

• University of Southern California

  MA, The Annenberg School of Communications, Communication Management

• UCLA

  BA, Communication Studies

Skills

• Program Development
• Big-Picture Thinking
• Fundraising
• Event Planning
• Grant Writing
• Strategic Partnerships
• Strategic Planning
• Social Media
• Public Relations
• Sponsorship
• Volunteer Management
• Public Speaking
• Strategy
• Media Relations
• Social Media Marketing
• Nonprofits
• Marketing
• Leadership
• Event Management
• Program Management
• Sales
• Management
• New Business Development
• Advertising
• Budgets
• Marketing Communications
• Research
• Marketing Strategy
• Social Networking
• Team Building
• Business Development
• Entrepreneurship
• Nonprofit Organizations