Alicia Mickelsen

About Alicia Mickelsen

B2B marketing executive with 15+ years of experience building compelling marketing programs to driving revenue for technology companies. I have consistently driven successful integrated marketing and demand generation projects across paid, earned and owned channels delivering not just leads and but also opportunities and ultimately revenue. I\'m also a metrics geek, and thrive on defining KPIs, optimizing campaigns and demonstrating how marketing can drive revenue.Decisive, collaborative marketing partner to sales who develops integrated marketing campaigns with a focus on accounts vs leads and takes ownership of pipeline creation. Next generation B2B marketing professional who leverages intent-based software, business analysis, and multi-touch programs to deliver more revenue. Thought leadership guru who understands industry trends and how to capitalize on them to build a brand and establish leadership.

Experience

1. VP of Growth Marketing and Strategy

   Smartly

   Jun 2023 — Present · Chicago, IL, US

Education

• University of Mary Washington

  BS, Business Administration

  1998 — 2002

Skills

• Integrated Marketing
• New Media
• Analyst Relations
• Digital Media
• Dmp
• Social Media
• Online Advertising
• Demand Generation
• Social Media Marketing
• Product Marketing
• Public Relations
• Media Strategy
• Media Relations
• Strategic Communications
• Blogging
• Lead Generation
• Public Speaking
• Press Relations
• Marketing
• Marketing Strategy
• Real-Time Bidding
• Web 2.0
• Advertising
• Marketing Management
• Marketing Communications