Alicia May Anderson
Vice President Marketing @Mom Water
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WORK HISTORY
Vice President Marketing @Mom Water
EDUCATION
UMN Carlson School of Management
BS/BA, Finance & French
Questrom School of Business, Boston University
MBA, Strategy & International Management
SKILLS
ABOUT ALICIA MAY ANDERSON
As a well-recognized and industry-leading Executive Brand Marketing Leader, I have a proven ability to effectively lead iconic brands, including driving integrated marketing campaigns across multi-cultural consumer groups. I am well versed in global brand strategy, communication, and strategic planning. My advanced skill set includes digital marketing, social, and traditional media. It is my passion to manage global P&L businesses utilizing my relationship management abilities. Key Achievements Include: Successfully managed the $300M global P&L for the Corelle & Corningware brands, defending their #1 leadership position and driving top and bottom-line growth, despite global market headwinds and supply chain constraints Efficiently accelerated Instant Pot’s Social Media presence, resulting in Instant Pot ranking as the 13th largest Global Facebook Community and top 4% of YouTube Subscribers Collaborated with Walmart to develop & execute a successful new product line (Pioneer Woman), which included product development, packaging, and marketing plan, resulting in an incremental $10M in revenue Significantly pivoted marketing plans for Corona brand family during 2020-21 Coronavirus pandemic, resulting in both $3M savings, and +20% volume growth Led Corona\'s first Integrated Football Program across TV, Digital, Social, POS, and PR, resulting in market share increase and establishing Corona relevancy in FootballContact me through this profile if you wish to connect.
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