Alicia Marder
Head of Global Creative @ Google · Founded AI Academy for Googlers • Helping Teams Work Smarter with AI
- Role
- Head of Global Creative Android at Google
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Alicia Marder
Alicia Marder believes great creative starts with a human truth and ends with a measurable impact. A champion for craft, cultural relevance, and work that performs as beautifully as it looks, she has spent 20+ years building iconic campaigns for Google, Apple, Amazon, Honda, Lexus, Pixar, and more.As Head of Global Creative for Android, Alicia leads creative vision and strategy across broadcast, CTV, social-first content, cultural activations, experiential, and retail. Equal parts right brain and left, she sits at the intersection of craft and KPIs, building high-performing teams and holding the creative standard across one of the world’s most recognized brands.An AI evangelist and builder, Alicia believes AI unlocks new levels of creativity when paired with great taste, sticky ideas, and a human at the helm. She founded AI Academy at Google, a program training 600+ Googlers in AI-powered workflows and tools, and develops her own AI-powered tools to help teams work smarter not harder. Her team nicknamed her CTO. She takes that as a compliment.
Experience
Head of Global Creative Android
May 2023 — Present
Lead global brand creative for Android—Google’s largest consumer ecosystem—across broadcast, digital, social (paid/organic), web, CTV, experiential, and retail.• Own end-to-end creative strategy and execution for Android globally, partnering with internal teams and external agencies to translate complex product messaging into emotionally resonant consumer narratives.• Drive integrated 360 campaigns, brand platforms, and social first storytelling that increase engagement, brand affinity, and global consistency.• Oversee Android’s co-marketing efforts with OEM partners (Samsung and Pixel), ensuring cohesive, brand aligned storytelling across platforms and markets.• Spearhead AI-driven creative innovation, including Gemini powered tools, social first demos, and prototype experiences that make AI more accessible and actionable.• Lead AI enablement by launching tools like the Android Use Case Generator and driving adoption through direct agency education and internal AI Lunch & Learns.
Education
S.I. Newhouse School of Public Communications at Syracuse University
BS, Advertising
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