Alicia Lesperance
VP, Brand Governance Strategy Lead @Wells Fargo
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WORK HISTORY
VP, Brand Governance Strategy Lead @Wells Fargo
New York, NY, US
EDUCATION
The George Washington University - School of Business
Bachelor of Business Administration
The George Washington University School of Business
MBA
ABOUT ALICIA LESPERANCE
My life motto is simple: do you and do you well. I believe we all have a unique value that we can offer the world — our own personal brand of genius. But many people can’t articulate what that is or much less figure out how to use it to their advantage. What’s mine? I am a creative problem solver who loves creating order out of chaos. I thrive in creative exploration mode:* I love to discover new ways of thinking and doing.* I’m naturally curious.* And I’m actively fueled by inventive ideas, powerful insights and aha moments. I look at problems as challenges that can be overcome with thoughtful strategy and action. I think through complex issues very carefully and always seek to understand the intent and desired outcome before coming up with a viable solution. As a brand marketer, I’m obsessed with brands that are consistent to their core: from the messages they deliver to the products/services they sell. When I’m not working, you’ll often find me listening to a podcast or scouring the internet for the latest personal development tools, books and Demonstrated success in multiple disciplines including: brand strategy, cross-channel campaign planning & execution, creative development, data analysis, CRM/loyalty marketing, project management, budget management, and agency/vendor management.
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