Alicia White
Senior Strategist
- Role
- Senior Strategist at Obsidianworks
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alicia White
I am a Senior Strategist with agency, publishing, media and social experience, specializing in beauty, fashion, luxury and wellness with a portfolio of global brands such as Maybelline NY, L’Oréal Paris, Amazon, Apple Fitness+, Farfetch, Swarovski, Hennessy, Hugo Boss, Timberland and more. Storytelling is at the core of my strategy, helping brands to make meaning and find their \"why\" through culturally tapped-in research and insights.
Experience
Senior Strategist
Sep 2022 — Present · New York, NY, US
ObsidianWorks is a full-service cultural marketing agency operating in partnership with 160over90 with a goal of bridging the gap between clients and culture. Elevating new voices and fresh perspectives in everything we do, we are committed to a new era of storytelling that opens the door for more inclusive, authentic stories and campaigns reaching millennial, Gen Z and multicultural communities.
Education
University of Missouri-Columbia
Journalism
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