Alicia Kasen

Senior Marketing Director @Zondervan Publishers

Grand Rapids, MI, US

Manage marketing and communications functions with budget oversight. Direct brand management, media relations, product launches, market research, creative direction, advertising, sales collateral, and author care.o Develop and execute integrated, multi-channel marketing campaigns.o Launch 50 products annually. Identify opportunities, research new product possibilities, collaborate with sales team and create compelling, consumer-focused campaigns. Launched and sustained multiple New York Times bestsellers including Karen Kingsbury’s #1 New York Times bestseller, Loving.o Marketing team leadership. Hired, motivated, evaluated and trained staff. Developed budget and cast annual vision.o Partnered with Walden Media and Disney to launch the Narnia franchise. Saw a 10 times increase in sales from Narnia products the year of the movie release for The Lion, the Witch and the Wardrobe.o Set strategy and lead tactical efforts for multiple consumer and trade events annually including events for retailers, librarians, pastors, academicians and general consumers. Developed and launched the company’s blogger strategy at the BlogHer convention in 2012.o Coach authors, train team members and implement tactics in social media. Fluent in best practices on Pinterest, Google+, Facebook, Twitter, and LinkedIn along with tools such as HootSuite and TweetDeck.

University of Michigan

BA

Aquinas College - Grand Rapids

Master's degree