Alicia Houston

About Alicia Houston

Creating Unforgettable Brand Experiences | Event & Marketing Strategist | Experiential StorytellerFrom ideation to execution, I specialize in transforming brand narratives into immersive, high-impact experiences that captivate audiences and drive engagement. With a track record of producing multi-million-dollar events, I thrive at the intersection of strategy, creativity, and execution—delivering results that elevate brands and foster community. What I Bring to the Table: Strategic Event & Experiential Marketing Leadership – Spearheading large-scale events, conferences, and brand activations that leave lasting impressions. Revenue & Sponsorship Growth – Developing sponsorship strategies that drive six- and seven-figure revenue streams. Integrated Marketing & Digital Engagement – Merging live, digital, and social media strategies to amplify audience reach. End-to-End Event Execution – Managing everything from budgeting, logistics, and vendor relations to creative storytelling and audience engagement. Impact Highlights: Led the global \"Marketing Fitness Series\" from 20••••21 as a partner marketing effort with Adobe to secure net new logos, resulting in over $10M in revenue. Produced the LOL Comedy Experience in Cancun with as Chief Experience Officer, resulting in the event being named one of the \"Top 5 Festivals in Cancun\" by the Cancun Sun. Created multi-channel marketing campaigns that boosted brand awareness by 75%.I’m passionate about crafting experiences that connect, inspire, and drive action—whether it’s through live events, digital activations, or experiential marketing strategies.Let’s connect and explore how we can create something impactful together!

Experience

1. Chief Experience Officer

   So Fly Management

   May 2013 — Present · Atlanta, GA, US

   Produce and manage large-scale international destination experiences, including The Ultimate Group Chat and LOL Comedy Experience, attracting attendees in Cancun and Jamaica.Design and execute high-impact brand activations, blending entertainment, luxury, and cultural exploration.Lead sponsorship and partnership development, securing collaborations with leading brands and increasing event revenue by 85%.Oversee marketing campaigns, driving audience engagement through influencer partnerships, digital advertising, and strategic PR.Manage multimillion-dollar budgets and full event logistics, ensuring premium-quality execution while optimizing costs.Direct cross-functional teams, including creative, production, and operations, to deliver flawless experiences.

Education

• Youngstown State University

  Professional Writing & Editing

  1999 — 2003

• Norfolk State University

  Master of Arts (M.A.), Media Management

  2008 — 2010

• Capital University Law School

  Doctor of Law (J.D.), Dispute Resolution

  2010 — 2012

• Full Sail University

  Master of Science (M.S.), Entertainment Business

  2012 — 2013

• Oakland University

  Bachelor of Arts (B.A.), Journalism

  2003 — 2005

Skills

• Event Management
• Brochures
• Public Relations
• Media Relations
• Social Media
• Marketing
• Public Speaking
• Management
• Team Building
• Event Planning
• Music Industry
• Contract Management
• New Client Acquisitions
• Microsoft Office
• Sales
• Program Management
• Online Marketing
• Data Analysis
• Customer Loyalty
• Brand Development
• Social Media Marketing
• Strategic Planning
• New Media
• Tour Booking
• Contract Negotiation
• Creative Direction
• Customer Retention
• Customer Service
• Entrepreneurship
• Scheduling
• Email Marketing
• Advertising
• Leadership
• Fundraising