Alicia Johnson
Strategic Marketing and Operations Executive
- Role
- Head of Marketing at Brightside
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Alicia Johnson
Innovative, strategic, and metrics-driven business leader with a proven track record in developing and executing integrated marketing and operations programs (digital and traditional, B2B, B2B2C, and B2C). • Successfully led two startups from nascent stage to acquisition. • Senior executive at two integrated marketing agencies specializing in demand generation & user acquisition.• Launched and grew a multi-location, US marketplace for an international medical device company.• Developed multiple high-functioning/performing sales, marketing, and operations teams.• Strong collaborative skills to lead projects/initiatives that drive company growth. Start-ups, integrated marketing, brand strategy, healthcare communications, public communications, social media, website design and development, SEO / SEM / PPC, mobile marketing, sales enablement, content marketing, direct mail, email marketing, event marketing, new product launch, brand activation, medical device, biotech, pharmaceutical brand development, marketing strategy, provider / physician communication, direct to consumer (DTC), account management, project management, budgeting, franchise management, AI driven solutions.
Experience
Head of Marketing
Nov 2021 — Present
Leading the marketing department for Brightside, a venture-backed (Andreessen Horowitz, Trinity Ventures, and Comcast Ventures) financial care platform built to help working Americans improve their financial health. Provided as an employer-paid benefit, Brightside combines advice from real financial experts with financial products and technology that relieve financial stress, lower healthcare costs, and improve productivity.
Education
Trinity Washington University
BA, Public Communications
UCLA
Master of Public Health (MPH), Public Health
Skills
- Marketing
- Customer Service
- Graphic Design
- Account Management
- Sem
- Salesforce.com
- Online Advertising
- Web Design
- Event Planning
- Start-Ups
- Public Speaking
- Social Media
- Strategy
- Advertising
- Integrated Marketing
- Public Relations
- Media Relations
- Market Planning
- Social Media Marketing
- Marketing Communications
- Email Marketing
- B2b
- Brand Management
- Marketing Strategy
- SEO
- Digital Marketing
- Product Marketing
- Operational Excellence
- Leadership
- Online Marketing
- Operations Management
- Team Building
- Management
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