Alicia Drummey
Agile Marketing Scrum Master Coach @Novo Nordisk
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WORK HISTORY
Agile Marketing Scrum Master Coach @Novo Nordisk
Plainsboro, NJ, US
Lead Agile Marketing teams as part of a broad Agile transformation at Novo Nordisk, facilitating Scrum ceremonies and defining KPIs for operational efficiency. Conduct change management, stakeholder management, and training to transition the organization to Agile Marketing practices. Drive greater operational efficiency and effectiveness through Agile methodologies and continuous improvement initiatives.
EDUCATION
Lehigh University - College of Business and Economics
B.S.
ABOUT ALICIA DRUMMEY
I draw on my experience in digital marketing, Agile methodology, and customer experience to help companies create measurable gains in customer engagement, revenue, and operational efficiency. I lead cross-functional teams to implement innovative initiatives, influence change, and continuously improve the customer experience. I am currently an Agile Marketing Scrum Master/Coach at Novo Nordisk I specialize in using data-driven and customer-centric approaches to launch new products and platforms, optimize web and marketing automation, and develop the MarTech stack. I leverage my Six Sigma Green Belt and SAFe Agilist certifications to deliver value and quality to the business and the customers. I also foster a culture of collaboration, learning, and growth among my direct reports and peers. I am passionate about improving the customer experience and solving complex problems with creativity and rigor. Key Accomplishments • Led selection and implementation of marketing automation system (Marketo). Managed marketing automation team, led adoption of new functionality and ensured the integrity and quality of the marketing contact database. Developed marketing automation capabilities and best practices, ensuring quality and reliability of marketing database. • Implemented online self-service functionality and optimized digital customer experience, contributing to more effective revenue-generation, fewer contacts to customer service, and a top-tier Net Promoter Score. • Advocated for and led marketing team transition to Agile marketing. Reshaped the approach to developing web content to one that is data-driven and customer-centric. Trained team and adopted techniques such as journey mapping, personas, story maps, and user stories to deepen understanding of customer needs. Competencies: • Digital marketing • Customer experience • Product launch marketing • Web optimization • Marketing automation and database management • Multi-channel marketing strategy • Conversion rate optimization • Agile marketing • Process analysis and improvement • P&L management • Testing and optimization • Understanding of data architecture • Team leadership • Employee development • Cross-functional leadership • Complex project management • Performance management • Agency management
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