Alicia I Chen
Program Manager | Experienced Business Development and Marketing Professional
- Role
- Program Manager through Bridge Partners Consulting at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Alicia I Chen
Highly motivated marketing and business development professional with 10 years\' experience leading brands in both Technology and Consumer Packaged Goods industry. Innovative strategist with critical thinking and proven ability to identify, launch and manage products in both emerging and established markets. Passionate about innovations, customer insights, and team development. A strong communicator skilled in strategic planning, project management and implementation, and consumer insights. Superior people skills with experiences of leading cross functional teams to solve business problems with focus, creativity and agility. Solution-oriented with an eye toward bottom-line results.• Strategic planning & business development • New product development • Product positioning & messaging • Retail management • Project and vendor management
Experience
Program Manager through Bridge Partners Consulting
Dec 2016 — Present · Redmond, WA, US
Developed strategic insight analysis, program-managed including Senior Leadership Communications, Planning, and Event Management. Scope included all Microsoft Commercial Market Segments and Product Groups.
Education
National Taiwan University
Bachelor, International Business, Marketing
2001 — 2005
University of California, Berkeley, Haas School of Business
Master of Business Administration (MBA), Marketing/Management of Technology
2010 — 2012
Skills
- Strategy
- Business Development
- Marketing Strategy
- Entrepreneurship
- Marketing Communications
- Marketing
- Competitive Analysis
- Brand Management
- Market Research
- Product Marketing
- Business Strategy
- Product Management
- Analytics
- Market Analysis
- Cross-Functional Team Leadership
- Management Consulting
- Strategic Partnerships
- Product Development
- Social Skills
- Leadership
- Management
- Project Management
- Go-to-Market Strategy
- Strategic Planning
- Consulting
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