Alicia Cafardi

Integrated Communications | Brand Building | Content Strategy | Team Leadership

Role
Director, Global Marketing Communications at PPG
Location
Pittsburgh, PA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alicia Cafardi

Senior marketing and communications leader who excels at storytelling in the digital age. Over fifteen years of experience and an advanced degree in journalism with broad expertise in communications. Over ten years of experience in integrated communications roles for leading global specialty coatings, medical device and pharmaceutical companies. Specialties: Marketing communications, strategic communications planning, public relations, executive and internal communications, issues management and change communications, campaign management, social media strategy and content creation, product launches, community and patient advocacy relations, speech writing, event management and marketing, graphic and rich content production, video direction and production, video scripting, collaborations with celebrities and industry influencers.Knowledge Areas: Industrial chemicals, high-performance coatings, medical devices, pharmaceuticals, digital health and population health management, health informatics, consumer health devices and applications, sleep and sleep therapy, respiratory care, respiratory drug delivery, diagnostic and interventional radiology, home healthcare, patient monitoring.

Experience

  1. Director, Global Marketing Communications

    PPG

    Mar 2026 — Present

Education

  • Point Park University

    M.A., Journalism and Mass Communications

  • North Allegheny High School

    High School

  • La Roche University

    B.A., English Studies: Professional Writing

Skills

  • Marketing Management
  • Communications Planning
  • Event Planning
  • Spokesperson
  • Public Affairs
  • Digital Strategy
  • Crisis Communications
  • Video Production
  • Communication Training
  • Blogging
  • Copy Editing
  • Marketing
  • Publications
  • Content Management
  • Advertising
  • Digital Marketing
  • Messaging
  • Content Development
  • Copywriting
  • Web Content
  • Global Communications
  • Message Development
  • Crisis Management
  • Integrated Marketing
  • Brand Management
  • Public Relations
  • Internal Communications
  • Content Strategy
  • Media Relations
  • Executive Communications Support
  • Social Media
  • Speech Writing
  • Publicity
  • Social Media Marketing
  • Reputation Management
  • Corporate Branding
  • Newsletters
  • Leadership
  • Strategic Communications
  • Marketing Communications

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Alicia Cafardi — Director, Global Marketing Communications at PPG in Pittsburgh, PA, US | Unifers