Alicia Bell
Director of Brand & Digital Marketing @Asure Software
Signup · Get unlimited contacts
WORK HISTORY
Director of Brand & Digital Marketing @Asure Software
Oversee brand, corporate communications and digital marketing for publicly traded HCM SaaS software company-Develop strategies and content for multi-channel lead generation programs across email marketing, social media, digital advertising, events, and sponsorships-Define content strategy and oversee execution, leading a team of internal and external marketing communications resources to develop collateral, landing pages, blog posts, eBooks, web content, advertising, video, press releases, solution presentations, and other sales tools-Serve as marketing liaison to key channel partners, including Equifax, TurboTax, PrismHR, Workday, and more-Manage company brand strategy and ensure all materials for related initiatives align with brand standards and messaging-Maintain company website, leading redesign project to optimize for SEO and conversion rates-Orchestrate company-hosted events and conferences, as well as presence at industry trade shows to elevate the brand and build relationships with key stakeholders and partners-Own and execute corporate communications and PR strategy ensuring alignment with company goals and objectives for internal, executive, and media communications.
EDUCATION
Southern Methodist University
B.A., Corporate Communications
SKILLS
ABOUT ALICIA BELL
Dynamic B2B marketing leader with 15+ years of leadership experience driving impactful…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.