Alicia Belford Dixon

About Alicia Belford Dixon

I am a results-driven marketer specializing in crafting and executing demand generation campaigns, field marketing events, trade shows, and streamlined operations. I thrive in fast-paced, dynamic environments and excel at leading projects that involve cross-team collaboration. I possess a diverse marketing background including: business-to-business, business-to-consumer, direct, channel, and agency experience. I have a proven track record for building brand awareness and growing new logo and expansion pipeline and revenue across all verticals for mid-market and enterprise accounts. Areas of expertise:• B2B marketing• Channel marketing• Marketing communications• Field marketing • Trade shows, events, and regional user groups• Lead generation programs• Project management (completing projects on-time and under budget) • Leading and motivating project teams• Maintaining a customer-focus• Showcasing customer success through written case studies, video testimonials, webinars, and presentations• Engaging with the partner ecosystem on joint events, marketing campaigns, and collateral• Cultivating strong relationships• Building processes from the ground up • Defining and sharing best practices • Merging acquired brands into core brand• Internal and external communications• Listening and problem-solving• Training new team members

Experience

1. Director, Americas Field Marketing

   Infoblox

   Oct 2023 — Present · Denver, CO, US

Education

• Colorado State University

  Bachelor of Science, Business Administration - Concentration in Marketing

  2005 — 2008

Skills

• Event Planning
• Multi-Channel Marketing
• Lead Generation
• Marketing Management
• Demand Generation
• Organization Skills
• Project Management
• Marketing Communications
• Cross-Functional Team Leadership
• Product Marketing
• Direct Marketing
• Strategy
• E-Commerce
• Advertising
• B2b Marketing
• Salesforce.com
• Business Development
• Competitive Analysis