Alicia Barrett Santiago
Marketing & Creative Manager @Parts Life, Inc.
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WORK HISTORY
Marketing & Creative Manager @Parts Life, Inc.
Responsible for branding and marketing the Parts Life, Inc. Family of Companies strategically based on products, core competencies, customer, and market needs. • Develop and maintain all visual & written content across companies for external and internal marketing objectives. Draft content (e.g. press releases) for mass media and company website. • Develop and identify marketing objectives on social media platforms according to customer and industry standards. Research and identify key marketing objectives used by relevant industry competitors • Create relevant collateral per marketing channel: videos, blogs, ads, posts, email blasts, graphics, motion graphics in line with strategic objectives. • Develop & create sales documents for visual collateral with engineering & business development team, such as briefs, white papers, infographics. • Develop and execute strategy for design and direction for collateral, websites, print products, signs, graphics, product packaging, and other visual communications media for the company. • Development and refinement of uniform graphic standards and visual brand strategies, Develop and execute brand management plans & research and Identify brand-building areas
EDUCATION
Rutgers University - Camden
MBA, Marketing and International Business
Rutgers University - Camden
BA, concentration in Computer Animation, Graphic Design, and Art History
SKILLS
ABOUT ALICIA BARRETT SANTIAGO
As the Brand & Creative Director at Parts Life, Inc, I am passionate about designing and…
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