Alicia Bajwa
Direct to Consumer Lead | Reality Labs at Meta
- Role
- Dtc Merchandising Lead Reality Labs at Meta
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Alicia Bajwa
I love to grow businesses. I started my career in retail merchandising where I was frequently tasked with turning around struggling categories. I loved deep diving the category and identify the insights needed to transform the business. Nothing compared to the feeling of driving growth.I\'ve spent the past ten years tackling a number of growth oriented challenges at both start ups and 100+ year old companies. I\'ve learned a lot and made a meaningful impact at each company. From e-commerce to omni-channel marketing, I\'ve helped companies craft their master plan and gotten my hands dirty in every stage of the funnel.If you need help growing your business or are looking to talk shop, reach out! Specialties: E-Commerce, Omni-Channel Marketing, Influencer Marketing, Content Marketing, Email Marketing, SEO
Experience
Dtc Merchandising Lead Reality Labs
Jun 2022 — Present
Education
The Tuck School of Business at Dartmouth
MBA, General Management, Marketing
2010 — 2012
University of Minnesota
BA, Marketing, Advertising
Skills
- Sql
- Strategy
- E-Commerce
- Start-Ups
- Marketing
- Strategic Planning
- Email Marketing
- Css
- Marketing Strategy
- Retail
- Pricing
- Business Development
- Digital Marketing
- Tableau
- Management
- Html
- Product Development
- Merchandising
- Project Management
- Google Analytics
- Ruby on Rails
- Omniture
- Financial Modeling
- Leadership
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