Alicia Hill

Experience

1. Senior Research Strategist

   Viamedia

   Jan 2019 — Present · Lexington, KY, US

   Provide market and audience research using multiple tools and platforms to create compelling cable and digital sales stories. Create advertising proposals for clients based on data, marketing knowledge, and strategies. Conceive and construct meaningful sales collateral. Collaborate with 100+ account executives, managers, and support staff to fulfill research requests that facilitate prospecting, sales, client retention, and business development. Work with cable networks to create sales pieces to promote programming opportunities.Experience with Comscore, AdMall, Nielsen PRIME Lingo, AdMall, IHS Polk data, ShowSeeker, Pilot, Strata VIEW, Media Monitors, Claritas, S&P Global, Smartsheet, Asana, Cognito Forms, Zapier, Wordpress, Adobe Illustrator and Photoshop, Microsoft Office.Viamedia is the nation’s leading independent provider of omnichannel advertising solutions, delivering precision and performance across linear TV, streaming, and digital platforms. In 2025, Viamedia acquired LocalFactor, a programmatic services company. Together, the combined organization continues to deliver results that build lasting client partnerships at scale, supporting over brand partners and delivering billions of impressions annually.

Education

• University of Kentucky

  BS

  2002 — 2006