Alicia Aebersold
Chief Communications and Membership Officer @American Psychological Association
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WORK HISTORY
Chief Communications and Membership Officer @American Psychological Association
Washington, DC, US
Plan, direct, and implement a comprehensive strategy to elevate awareness of the American Psychological Association and grow and strengthen its brand. Provide strategic financial oversight for 85 staff across 10 teams including convention, brand, public affairs, strategic partnerships, membership, data insights, advertising, editorial, digital, and internal communications.Oversees a stellar team who among other things, more than doubled media hits to 264.8 billion individuals with an imputed media value approaching $2.34 billion. Oversees APA’s national convention and collaborations with key corporate and strategic partners, such as AARP, the National PTA, and Sesame Street.
EDUCATION
The College of Wooster
BA, English, political science
SKILLS
ABOUT ALICIA AEBERSOLD
Strategic executive who transforms organizations while developing exceptional teams. Known for seeing beyond tactical challenges to create lasting impact through innovative solutions and coalition building. Trusted C-suite advisor who combines strategic vision with pragmatic execution, consistently delivering complex initiatives while growing organizational capabilities. Lead and mentor high-performing teams that turn organizational vision into measurable results while developing the next generation of leaders.
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