Alicia Abbott
Brand Manager @New Orleans Saints
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WORK HISTORY
Brand Manager @New Orleans Saints
Lead brand planning and integrated campaign development for major Saints initiatives and NFL tentpole events. • Strengthen brand storytelling through audience insights and seasonal planning.
EDUCATION
Crummer Graduate School of Business at Rollins College
Master of Business Administration - MBA, Marketing
Flagler College
BA in Communication, Focus in Public Relations; Minors: Advertising, Business Administration and Graphic Design
SKILLS
ABOUT ALICIA ABBOTT
Strategic Senior Marketing Strategist | Expertise in Sports, Entertainment, and Lifestyle Marketing.Results-driven senior marketing manager with 12+ years of experience delivering measurable brand growth, loyalty, and revenue. Specializing in consumer marketing, brand strategy, and omni-channel campaigns, I excel at creating innovative, data-driven experiences that resonate with audiences and drive long-term success.I’ve led high-performing teams and executed multi-million-dollar campaigns for industry leaders in sports, entertainment, and hospitality, including professional and collegiate sports organizations, Universal Orlando, and Travel & Leisure. My expertise includes marketing planning, sponsorship activation, cross-functional collaboration, and delivering ROI-focused marketing solutions.Passionate about developing experiences that blend creativity with strategy, I bring strong leadership, storytelling, and analytical skills to every project. With a Communications degree from Flagler College and an MBA from Rollins College’s Crummer Graduate School of Business, I combine academic rigor with hands-on expertise to help brands thrive in competitive markets.
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