Alicia Araujo

About Alicia Araujo

Alicia is a bilingual, artistic worker bee who brings the honey of creativity. With five years of experience, she crafts compelling stories that make brands buzz, blending strategy and storytelling into campaigns that stick. Whether shaping brand voices, assisting creative teams, or fine-tuning ad performance, Alicia knows how to turn big ideas into golden moments that resonate. Passionate about cultural storytelling and audience connection, she transforms concepts into narratives that don’t just engage…they inspire.email: a••••••••@gmail.combook: alicia-araujo.com

Experience

1. Senior Copywriter

   Peloton Interactive

   Apr 2025 — Present · New York, NY, US

   Crafted copy for product launch, social, and radio storytelling, translating technical features into consumer-friendly benefits and introducing Peloton IQ (AI integration), membership programs, and monetary value messaging into emotional narratives.Partnered cross-functionally with Product Marketing, Strategy, UX, and Legal to ensure accuracy, consistency, and alignment with business goals.Maintained and evolved brand voice across channels (TikTok, Meta, Pinterest, YouTube, Email, and Mobile/App notifications), ensuring tone consistency in copy and digital touch points.Concepted a copy animation design that outperformed campaign average by 40% and will beintegrated as a standard to future designs.Delivered quick-turn copy with high volume and high craft, keeping pace with iterative testing and real-time optimizations.Supported team leadership during transitions, maintaining momentum, clarity, and creativeconsistency.Pitched campaign/content pillars from concept and support their building into execution. Built new creative tracking systems within Figma to facilitate team collaboration and ease creative development across stakeholders.

Education

• Fordham Gabelli School of Business

  Bachelor’s Degree

• Miami Ad School

  Certification, Copywriter

• Women's Academy of Excellence

  High School

  2010 — 2014