Alicia White

About Alicia White

I’m an award-winning senior advertising strategist with agency, publishing, media and social experience, specializing in beauty, fashion, luxury and wellness. I\'m fueled by a love for culture, a keen sense of curiosity and a knack for creative problem solving, and have shaped a portfolio of global brands including Maybelline NY, L’Oréal Paris, Amazon, Apple Fitness+, Farfetch, Swarovski, LVMH, Hugo Boss, Timberland and more. Storytelling is at the core of my strategy, partnering with brands to make meaning and find their \"why\" through culturally relevant and consumer-forward insights. I believe that elevating underrepresented voices is the key to building human connection and empathy. Most of all, my passion for people is what makes me a vital piece in the mosaic of talent and ideas that is inspiring innovation, creating impact and shaping a future where everyone\'s story is celebrated. “Clothes won’t change the world, but the women who wear them will.” - Anne Klein

Experience

1. Senior Strategist

   Obsidianworks

   Sep 2022 — Present · New York, NY, US

   ObsidianWorks is a full-service cultural marketing agency operating in partnership with 160over90 with a goal of bridging the gap between clients and culture. Elevating new voices and fresh perspectives in everything we do, we are committed to a new era of storytelling that opens the door for more inclusive, authentic stories and campaigns reaching millennial, Gen Z and multicultural communities.

Education

• University of Missouri-Columbia

  Journalism