Alicia Thornber
Creative Strategist | Presentation Design & Data Visualization | Making Complex Ideas Clear & Compelling
- Role
- Events Creative Experiences - Creative Program Management at Microsoft
- Location
- Bellingham, WA, US
- LinkedIn followers
- 500 followers
About Alicia Thornber
As a seasoned senior creative leader, I specialize in crafting top-tier visual…
Experience
Events Creative Experiences - Creative Program Management
Jul 2024 — Present · Redmond, WA, US
Provided day-to-day art direction and creative review for event branding assets for Microsoft\'s largest events including Microsoft Build, Microsoft Ignite, MCAPS Start, and other events.• Assisted with creative execution on fast-moving deliverables including style guides, branding concepts, web banners, social visuals, T-shirt designs, digital swag, broadcast visuals, digital signage, and more. Designed Phase 1 visuals for Microsoft Build website.• Led design team migration to Figma and created templates and processes to streamline our stakeholder review and style guide creation process.• Delivered experience design for Microsoft\'s 50th Anniversary at Build and our developer Celebration for ~2500 attendees including creative briefs, unique experiential activations like photo ops, energy moments, exhibits, timelines, and interactive photo walls. • Provided creative direction and ideation and participated on social v-teams on numerous social campaigns featuring product tie-ins with Copilot to resonate with our audiences and help drive attendee registration and engagement. • Worked across teams to connect social campaigns to cross-event attendee experiences for preshow, broadcast and in-person activations.• Led creative direction and execution for a sizzle reel video for Microsoft Ignite, to drive engagement and interest in future attendance.• Used AI tools like Microsoft Designer and Midjourney to deliver unique creative executions.
Education
Seattle Pacific University
Journalism
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